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New Mobil1 campaign featuring Mark Webber
An embodiment of what it takes to win at the highest level, a nine-time Formula One Grand Prix winner, FIA World Endurance Champion, and one of motorsport’s widely loved faces, Mark Webber, is now featuring in the latest Mobil 1™ campaign in Australia.
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Centered around Mobil 1™, the world’s leading synthetic engine oil brand, the campaign celebrates Mark’s high-performance legacy, his love for motorsports, his endearing attitude, and his connection with car enthusiasts in Australia and across the world.
The campaign will be brought to life through a series of web videos and social media designed to inspire Australian motor enthusiasts to embrace relentless passion for cars with race-proven performance.
“Mobil 1™ has helped teams around the world win countless races from the highest echelons of motorsport to the grass roots categories and constantly drives vehicle performance as the ultimate in lubricant technology,” said General Manager Business Development Darren Bonham.
“We chose to feature Mark because he epitomises high performance and reflects the leadership, proven performance, and winning attitude that Mobil 1™ represents.”
“Mobil 1™ is one of the most recognisable brands in the world, a champion in the racing community, and I am happy to be a part of this brand story,” said Mark.
“Performance and reliability are the cornerstones of motoring enthusiasm, which ExxonMobil recognises and celebrates, and I am proud to be standing along with them in this journey.”
The first video featuring Mark has been released this week across social media platforms and you can view it on YouTube.
As part of the campaign and in the lead up to the Australian Grand Prix, a Mobil 1 promotional event involving Mark will take place between 1pm and 4pm on 11 March opposite the shot tower in Melbourne Central.
The campaign will be brought to life through a series of web videos and social media designed to inspire Australian motor enthusiasts to embrace relentless passion for cars with race-proven performance.
“Mobil 1™ has helped teams around the world win countless races from the highest echelons of motorsport to the grass roots categories and constantly drives vehicle performance as the ultimate in lubricant technology,” said General Manager Business Development Darren Bonham.
“We chose to feature Mark because he epitomises high performance and reflects the leadership, proven performance, and winning attitude that Mobil 1™ represents.”
“Mobil 1™ is one of the most recognisable brands in the world, a champion in the racing community, and I am happy to be a part of this brand story,” said Mark.
“Performance and reliability are the cornerstones of motoring enthusiasm, which ExxonMobil recognises and celebrates, and I am proud to be standing along with them in this journey.”
The first video featuring Mark has been released this week across social media platforms and you can view it on YouTube.
As part of the campaign and in the lead up to the Australian Grand Prix, a Mobil 1 promotional event involving Mark will take place between 1pm and 4pm on 11 March opposite the shot tower in Melbourne Central.